Bloom Agency
The Bloom Agency is an agency that my Advertising Capstone group created to represent our project for a real-life client (whom I cannot share for legal reasons). This project was amazing, and I created mych more work for the brand specifically, but I cannot share it (also for legal reasons). However, I can share the neutral work I made for our agency specifically that does not mention the product or company.
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I was the Art Director of my team for this project, which meant I was responsible for the overall branding and style of our agency and the project. Because of this, I had the pleasure of crafting the agency logo, along with writing the overall agency mission and designing the slides. Below, you will find this work!
Logo V1
I designed this logo for our agency at the beginning of the project, as well as coming up with the tagline - at the beginning of the project, we were going for a more elegant, refined feel that felt organic and full of life and nature.
Logo V2
Down the line in our project, our professor told us to rebrand. He said our branding needed to have more life, color, and youth. With these criteria in mind, I led the rebrand of our agency and came out with the branding shown here.